The sales performance of cosmetic tools improved a little in 2013, and there may be great development of cosmetic tools in 2014 and the future. In the market, there are individual brands with unique advantages, which occupy a large market in the domestic cosmetic tool industry and are recognized by the industry. These brands not only have tremendous R&D, sales, scale, technology and capital strength, but also are far ahead of the industry in some aspects.
In fact, in today's increasingly severe homogenization of cosmetic products industry, consumers'brand awareness and loyalty to a particular brand of cosmetic tools will be in a state of uncertainty. Nearly the same product functions and similar product image packaging make many consumers at a loss when they buy. The most important problem facing cosmetic tools is the construction of brand and channel. As a kind of low-value durable consumer goods, cosmetics tools, although every consumer may be its target customers, but its small output value is not suitable to pay expensive advertising costs to the mass media. In addition, channel construction is also a thorny matter. The key point of brand competition of cosmetic tools is still brand and channel.
At present, the domestic cosmetics market is basically based on circulation products, and there are not too many brand of cosmetics tools recognized by consumers in the terminal. If cosmetic tools want to get better development, they should not only realize the transformation from circulation brand to terminal brand, but also strive to build brand and seize the channel first in the vast cosmetic market. Modern urban women, as a huge consumer group, need to be further developed. With their increasing attention to daily cosmetic needs and higher income level, their price sensitivity to cosmetic tools has been significantly reduced. Their aesthetic taste of cosmetic products has been greatly improved and higher requirements have been put forward, and they are more and more inclined to a well-known brand of cosmetic tools. For cosmetic tool enterprises, this is undoubtedly a good opportunity to promote the brand
Industry insiders believe that the brand of terminal cosmetics tools can not only cultivate consumer loyalty, but also increase the added value of goods, and the profits brought by brand effect are considerable. Especially in the circulation development mode which relies on "quality decides price" to make slight profits, the rising cost of raw materials and labor makes the cosmetic tool enterprises tread on thin ice in the future development. At present, the general characteristics of the market are that the big money is transferred to other industries, and the small money wants to invest but is afraid of the end, and the direction is not clear. Choice is more important than effort. The development of cosmetic tools market will not slow down, do or not do, change or not change, the key also depends on the choice of enterprises.
factory address: Machang Town Industrial Zone, Qingxian County, Hebei Province