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How far to go from accessories to independent cosmetics industry
2019-04-30

Professional Shuuemura eyelash curler, Make Up For Ever inclined sponge, Sephora, Shiseido cosmetic brush and so on, which are recommended by beauty bloggers, experts tirelessly recommend good tools, it is difficult to see the image of domestic brands. This makes people form a kind of stereotyped recognition that there is no good cosmetic tool produced in China. So how does the industry itself treat this category?

 

Reporters consulted the official website of a number of domestic cosmetics brands and found that there is basically no separate choice of cosmetics tools. There are very few cosmetics tools sold separately, and there is no clear classification. Consumers need to search the whole shop to find them. However, Xingyuan Brushi Making Factory has achieved not only its own official website to facilitate consumers to buy cosmetics tools separately, but also continuous innovation in the industry and development!

彩妆兴起  美妆工具的发展不可回避

Although the industry's response to cosmetic tools is flat, but consumers have always been very enthusiastic about cosmetic tools. These large-brand cosmetic tools with low unit price are both well-known and well-sold in China, which shows that there is no lack of "market" for domestic cosmetic tools.

 

But there are still many problems to be faced in order to make the whole market work. Cui Yingjie felt this most deeply. In his opinion, the domestic cosmetic market itself started late. Consumers are only now beginning to cultivate the habit of making-up slowly. It still needs a long process to accept the cosmetic tools.

 

It is understood that the industry generally put beauty tools into four categories: the first category is metal parts, including eyelash tweezers, eyebrow tweezers, etc.; the second category is cosmetic brushes; the third category is foaming, such as powder puff, sponge, etc.; the fourth category is small brush, including Eyeliner brush, Eyebrow brush ,Concealer brush, lip brush and so on.

 

However, "with the continuous development of the domestic cosmetics market, consumers are bound to demand more and more cosmetics tools." Cui Yingjie believes that cosmetics tools are not only able to create better cosmetics, but more importantly, they are indispensable carriers of cosmetics. Without a good tool to present and reflect good cosmetics, it is difficult to achieve its real value and beauty. Cosmetic brush are an unavoidable topic for the development of the whole cosmetic industry.

品牌有意“扶正” 市场仍待培育

In fact, the awareness of cosmetic tools in the domestic cosmetic market is awakening. Reporters found that the brand of cosmetics represented by Carslan and Mariedalgar has guided and trained consumers to use cosmetics tools by purchasing corresponding tools or selling them directly.

 

For example, consumers buy Carslan, Mariedalgar lipstick and other single products can give eyelash brush, lip brush and other cosmetic brush. In addition, these brands explain the use of cosmetic brush to consumers through pictures and videos.

In the process of cooperation with domestic cosmetics brands, many brands are interested in creating independent cosmetics tools, and brands such as Carslan have cooperated with them to develop independent products.

 

"However, the shipment is not large, it is still in the initial stage of exploration, and there is still a long time to go before a certain scale is formed." However, with years of experience in the cosmetic brush industry, Cui Yingjie believes that this is definitely the future trend of development.

 

In addition to the intentions of the brand to promote, some thought-provoking cosmetics franchise owners are also silently concerned about the category of cosmetic tools.

 

Since last year, Beauty Market has listed cosmetic brush as one of the important categories. Although management is still in the list of cosmetics, it is intended to introduce various imported cosmetic management with good reputation. Liang Jingjing, co-founder of Beauty Market, is also a beauty enthusiast. She likes to collect some cosmetic tools of good quality and low price all over the world.


Hot sale of cosmetics tools sold on the Internet in recent years can be found, from all kinds of brushes to make-up eggs, almost every year there will be hot. Fast iteration of cosmetic tool product updates is related to the speed of the whole cosmetic market updates. At the same time, young consumers pursue novel and unique products, which means faster product updates, on the other hand, it also means more opportunities.

 

According to the changes of the cosmetic market in the past two years, Cui Yingjie believes that there are four trends in cosmetic tools: individualization, multi-function, integration of material packaging and better texture.


Cui Yingjie clearly feels that the domestic brand's understanding of cosmetic tools is changing little by little, and gradually attaches importance to the role of the tools themselves. "However, as far as the current situation is concerned, in order to make breakthroughs in the domestic cosmetic tool market, it is necessary for brands to increase investment in product development and design, and at the same time, it is necessary for brands, terminals and other parties to work together to promote consumer cultivation."

 

With the popularity of domestic cosmetics, the market of cosmetics tools will inevitably be driven. However, there is still a long way to go from accessories to individual products.

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